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Digital Native.
Enterprise Ready.
We are experts in refining how projects and operations perform—through experience, curiosity, innovation and digital excellence.
Turning Complexity into Clarity
At Daybreak Strategy, we help leaders navigate transformation with confidence and purpose. We bring strategic insight, empathy-led coaching, and hands-on execution leadership that deliver measurable impact—from the boardroom to the front line.
Our work is built on trust, shaped by deep industry experience, and focused on change that resonates both top-down and bottom-up. We don’t just advise—we partner with you to design, build, and lead transformation that lasts.
Whether it begins with a single site walkdown or a full enterprise transformation, we turn ideas into vision—and vision into outcomes that matter. Together, we create clarity, momentum, and enduring value.
Our Team
At Daybreak Strategy, we bring together a collective of experienced, curious thought leaders united by a shared passion for innovation, transformation, and digitalization. As digital natives with deep enterprise experience, we bridge the gap between vision and execution—helping organizations modernize, evolve, and lead with confidence in an increasingly connected world.
Our leadership team combines decades of global experience across industries—translating complex challenges into practical, measurable outcomes for our clients. We’re not just advisors; we’re builders, catalysts, and collaborators who thrive on turning ideas into impact.
Supported by a talented delivery network in Malaysia and South Africa, we operate with the agility of a startup and the discipline of an enterprise partner—helping clients move seamlessly from strategy to sustainable success.
Dr. Andrew Campbell
Lead Virtualizer and Simulator
A globally experienced chemical engineer and digital innovation leader, Andrew combines deep technical expertise in simulation, hydrogen systems, and decarbonization with a proven record of guiding industry toward smarter, more sustainable, and autonomous operations.
Our Sector Focus
At Daybreak Strategy, we operate across complex, asset-intensive industries where transformation creates outsized impact. Our work spans oil and gas, mining, chemicals and petrochemicals, plastics and fertilizers, and municipal and provincial government sectors—each facing unique pressures to evolve in a rapidly digitizing world.
Across these sectors, the intersection of industrial innovation and digital transformation is redefining performance. From autonomous operations and connected infrastructure to digital twins, AI-driven insights, and integrated data ecosystems, we help leaders harness technology to unlock efficiency, resilience, and sustainable growth.
Our experience in upstream to downstream energy, surface and underground mining, and chemical value chains enables us to bridge strategy with execution—aligning digital initiatives to operational realities. For governments, we apply the same principles to enable smarter infrastructure, data-driven policy, and service excellence.
Mining
Surface, underground, contract
Oil and gas
Upstream, midstream, downstream, refining, pipelines, upgrading, on-shore, off-shore
Chemicals
Petrochemical, plastics, fertilizers
Public Sector
Municipal, provincial, not-for-profit, boards
Practices
How We Work
At Daybreak Strategy, transformation only succeeds when strategy, execution, and people move together. Our three connected practices—Strategy, Execution, and Enablement—ensure that digital and operational change delivers measurable, lasting impact.
Strategy, Coaching & Advisory
We help organizations navigate complexity with clarity and purpose. Our advisors and executive coaches work with leaders to define strategic direction, align priorities, and shape digital and data strategies that drive value. From enterprise transformation roadmaps to industrial data governance and digital twin strategies, we guide decisions that balance ambition with practicality.
Execution & Delivery
Our execution practice delivers transformation with discipline and agility. We lead complex capital, digital, and operational programs—bridging business goals with technical delivery.
Whether implementing new data architectures, modernizing control systems, or deploying AI-enabled solutions, we ensure that strategy is realized through measurable outcomes and sustainable capability.
Sustainment & Enablement
Transformation is only successful when people are ready for it. Our enablement practice focuses on building organizational readiness—integrating change management, training, and digital adoption programs to strengthen capability across all levels. We help teams embrace new technologies, adopt new behaviors, and sustain performance improvements long after project completion.
Our Services
At Daybreak Strategy, our services are built to help industrial organizations evolve—bridging traditional operations with the digital future. We operate at the intersection of strategy, technology, and execution, enabling clients to modernize systems, harness data, and strengthen performance from the field to the boardroom.
Our portfolio spans the full transformation lifecycle—from foundational services like maintenance optimization, document and data management, and ESG integration, to advanced digital capabilities including automation, AI preparedness, connected worker solutions, and digital twins.
We bring deep sector experience across mining, energy, and process industries to design practical, scalable solutions that deliver measurable results. Whether building out EPC system architectures, enabling real-time insight through industrial analytics, or preparing teams for digital adoption, our work connects people, data, and technology in ways that drive operational excellence.
In every engagement, our focus is the same: clarity, performance, and transformation that lasts.
